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PAY-PER-CLICK (PPC)

STRETCH YOUR SEO A HELPING HAND & MAXIMISE YOUR ROI WITH OUR RESULTS DRIVEN PAY-PER-CLICK MANAGEMENT SERVICES IN SCOTLAND, GLASGOW & EDINBURGH

While many search engine users prefer to click on the natural or organic listings, sufficient numbers do click on the paid listings. Pay Per Click relates to those companies who have paid to appear at the top of the Search Engine Result Pages (SERP) for relevant keywords or phrases.
Notwithstanding the green box with the clearly positioned ‘’AD’’ many users are not aware that the top four places in the result page are even advertisements. Google has cunningly made the ads fit flawlessly into the results.
Pay Per Click has been more well-liked in recent years as organic SEO has become more challenging to get results. Paid search has one huge advantage over organic SEO; rather than waiting months for your SEO strategy to take effect you can pay to be placed at the top of page one of Google.
In the UK, Google Adwords accounts for around 60% of all paid media search. The Google AdWords program is the most successful Pay Per Click advertising program out there today. Adwords accounts for nearly 70% of Google advertisingrevenue and nearly a third of revenue is now generated on the Google Display Network.
40 %
of people click on google ads when they are looking to buy an item online
Source: WordStream

Google adwords accounts for around

40 %
of all paid media searches
Source: Smart Insights

Google drives

20 %
of all paid search ad clicks on mobile
Source: Business Insider
When working with Google Adwords, strategy and tactics are important to get a good Return on Investment (ROI). When accomplished correctly it’s likely to get a good amount of quality traffic instantly to your website.
For competitive keywords the cost of Pay Per Click advertising can be high, so it’s important to make sure you’re getting the most value from PPC by maximising your Google Quality Score.
We will help you to improve your ROI from paid advertising across Google Adwords on both the search and display networks. We will work with you to develop your keyword strategy, design the ads, improve your quality score & Cost Per Click (CPC) and track all conversions in Google Analytics.