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It’s vital for every business to have a social media strategy. The key is to have a strategy that understands your clients and helps them to connect with your brand on the platform or places that they are ‘hanging out’.
Social media continues to grow. The number of active social media users are thought to be in excess of 2.5 billion and is growing by 10% year on year. 40% of social media users make a purchase based on what they have seen on social media platforms, including reviews and recommendations, and this is intended to grow.
1 %

of social media users make a purchase
based on what they have seen on social media platforms

Source: Smart Insights
Every social marketer has limited time for social media marketing, so which social network should you focus on? Knowing which social media channel your target audience hangs out in is the answer.
Facebook rules the highest but Instagram, Pinterest, LinkedIn and Twitter are all key players. In addition to that WhatsApp and Facebook Messenger have millions of active users. However, Facebook’s dominance is extraordinary. Not only does it take the top spot, it’s other platforms also take 2nd and 3rd respectively. Facebook Messenger has an impressive 47% penetration, and Instagram has 27% comes 2nd for engagement.
40 %
of adult internet users use facebook
Source: Pew Research Centre
0 %
of adult internet users use Instagram
Source: Pew Research Centre
of adult internet users use Twitter
Source: Pew Research Centre
Social media channels have influencers, from the celebrities to self-made social stars and bloggers. High street retailers often employ trending influencers to amplify their marketing messages.
There are good things we can point to social media, such as specifying a voice to people who may struggle to be heard. However, it also delivers users the ability to voice their dissatisfaction so it’s vital that your business has a strategy to deal with negative comment.
At Voodoo Agency Scotland, we recognise that social media marketing is a part of a business’s communications strategy. We have the social media knowledge to manage your PR online, delivering high quality and relevant content to specific social media channels.
We can develop and implement and an effective social media strategy for your business, recognising high value opportunities and posting status updates, posts, tweets and blog posts on your behalf. In addition to that we can implement and manage social media advertising campaigns and content marketing strategies.
With a passionate team of digital-savvy marketers and strategists, we’re on hand to help you manage your social media message to get the best conceivable value from the social web.